Independent website promotion, website promotion
In order to independently promote the site, it is necessary to know a large number of different methods of website promotion and try to find the most effective solutions that will ensure the rapid availability of the resource at the highest positions in various search engines for the given keywords.
you Must be very careful, so there is a risk to get «ban» for illegal from the point of view of the search engine promotion method and lower your site in search results, so that this does not happen, you need to be aware of all the dangerous and safe ways to promote the site.
Black methods of website promotion
Black promotion is used for sites that plan to live very long. With proper promotion, this method can bring a very large number of visitors in a short period of time, but thanks to the black promotion, visitors will get to the site only fraudulently and as soon as the search engine learns about it, the site will inevitably incur blocking and other sanctions of search engines.
Hence the conclusion – black methods of promotion are the most inefficient type of promotion of the site, which is one hundred percent probability leads to a ban site.
Black methods of website promotion include:
- Buying links on link aggregators and link exchanges now does not lead to anything good. Both Yandex and Google now easily calculate this method of website promotion and punish violators in principle. If you still decide to try exchange links, make sure that the purchased transitions in the total mass of visitors no more than 20% and look, and make sure that they are tracked in the content of the site, and not in the blocks «advertising».
- Using invisible text that matches the background color or is very close to it, making Tex invisible to the eye. In this case, the text is made up of phrases that do not apply to a particular site, the essence of this trick is to attract visitors to the site, not targeted, got here only because of deception. But search engines have learned to recognize this code and automatically send the site to the blacklist.
- Create a doorway. Create a resource or, as it is called the input page, as a rule consisting of one or three pages, the purpose of these pages to attract visitors and then redirect them to the desired site. Now this method, in particular redirection (redirect) to the desired site does not work, because the search engines do not index the page in the code of which there is a redirect.
- Cloaking or mantle, mask, cover this technique is that the information given to the user and the search robots on the same page is different.
- Search spam - placing keywords in the text, it is important not to overdo it otherwise there will be abuse of keywords in the text can be regarded as search spam. the
- Using linkatory programs automatic link exchange and the use of the service of automatic exchange of articles.
- Spam mail random sending of messages with the help of programs with a request to visit the site to hundreds of users of the world wide web. Do not do this, because it is not your target audience and therefore can not be useful for the site.
Gray methods of website promotion
Gray methods of website promotion are something between black and white methods of promotion.
in essence, gray methods of website promotion are semi-legal and therefore there is a risk that the promoted resource may be banned.
Gray methods include:
- Too frequent use of tags "strong", "b" and others, which make it possible to influence the ranking algorithm in search engines and help to rise at least a little at the expense of them.
- Not a thematic exchange links and not thematic articles, as well as buying links to other sites.
- Using the services of automatic exchange of articles, with this method of promotion, search engines can not recognize the sites that use them and participate in them. It's difficult to identify paid linkatory by which buy links to the site. At the moment, search engines know how to recognize the rapid increase in the number of links of poor quality, now these actions do not lead to the desired result.
- Buying places for articles on other resources or placing articles with links to your site for a fee. The owners of such sites that sell space under the article may be subject to sanctions by search engines, it is possible that the posted articles simply fall under the link ranking of the text of the articles, but it may be that buyers of places risk that external links from such articles will not be taken into account by search engines.
White methods of website promotion
White methods of website promotion are legal. But unfortunately, the use of white methods to promote the site leads to a large expenditure of time and money resources, this is due to the complexity of this process.
White promotion methods include:
- Constant addition of unique and interesting content on the site, publication of various information materials and news
- Collaborate with other popular and reputable sites to post quality articles from them with links to your site.
- Create your own mailing list for your subscribers, which gives you the opportunity to get additional traffic.
- Registration of the site in various thematic catalogs and a mark on the maps helps to acquire a natural reference mass.
- Using the positive reviews left with a link to your resource from different feedback services will also go to a plus.
- do Not forget about social networks so be sure to put the social network buttons on the pages of your site.
- site Usability for users plays a big role: you need to make sure that the site is convenient for visitors, navigation should be simple and clear, and the information interesting and useful, and then users will spend much more time on your site.
- Also links from video channels will definitely be a bonus for your resource.
- And do not forget about SEO related to the purchase of contextual advertising to get targeted visitors.
- you Can also make your site in the Yandex directory, it will contribute to additional visits from Yandex Directory, because there sites are sorted by TCI. If your information is very unique and interesting, it will be placed at home and online Newspapers, they, by the way, are considered very, very authoritative resources from the point of view of Yandex.
And if you still decided to do promotion of your site yourself and it is a legal way, then "make sites for people", create a really interesting sites where there will be a lot of interesting information materials and they will really need users. Yandex itself says that advertising is not the only thing for which visitors come to the site!