SEO optimization site
How to do internal and external SEO optimization? The Method of getting into the TOP search results Yandex and Google.
Search Engines Optimization (SEO) is a set of activities aimed at improving the position of the site in the TOP search results systems for promoted queries.
The Ultimate goal of these actions is to increase the attendance of the Internet resource, and therefore increase the chances of selling any service or product.
If we talk about earnings, so it's generally a separate topic, the more visitors come to the site, the more the webmaster will be able to earn, so without basic knowledge of search engine optimization today is impossible to do.
Optimization is divided into two types, each of which is aimed at performing a number of actions that can affect the ranking of the page in the search.
- Internal search engine optimization;
- External search engine optimization.
SEO work on the site or page is carried out, both from the inside and from the outside. There is no clearly defined secret on the iron hit in the TOP, I will say more, specific actions that give 100% result does not exist.
Search engine Robots evaluate sites by hundreds of parameters and what worked perfectly on one site will not give the same result on the other.
Internal optimization of site pages:
Relevance. The site should be relevant to the queries that customers will find it in the search. Here it is assumed that initially you select a keyword, there may be several, and use it when writing product descriptions.
You have already asked: "how Many keywords should I use? What size should the description be?"You will never get a definite answer, the main thing is that your site does not fall under the filter for over-optimization.
Behavioral factors. The site should be not only interesting, but also useful. Your task is as long as possible to delay the visitor on the page.
Now everything goes to the fact that behavioral factors play a big role, and search engines will never bring to the TOP in the first position of the site, which is not popular with people.
The more you'll get rejected (the time a person is on the page is not more than 15 seconds), the worse it will affect the ranking of the site.
Text. Most of all, pay attention to the descriptions of goods and services on the site, if you can write a well-optimized SEO description, it is 70% of all the work done on its successful promotion.
Title (H1 tag). It should be of interest to the client, as well as to reveal the theme of the site, catalog or product card. No need to turn it into a list of keywords, remember it you write for people.
In Order for visitors to better perceive the information the most important points, including keywords can be allocated with auxiliary tags: strong, b, em...
If you sharpen the product description under the RF request, the subheadings just use the low-frequency requests.
It is not necessary to Load the client with only one text, show the most important facts with the help of pictures or tables. Infographics are becoming more and more popular, when the whole topic of the article can be transferred with the help of a single image.
Search engine Robots can not see the image, but perfectly recognize its code, so a little optimization over the pictures should be carried out, and to be more precise with the tag "alt"
Next comes the internal linking. With its help, you can redistribute the weight of the pages among themselves.
In practice, to bring the site to the first place, the low-pass request is enough, it is necessary:
— correctly insert keywords evenly across the text;
— write tags;
— do internal linking.
For midrange and HF queries such manipulations will not be enough, here you need to resort to external optimization.
Meta tags. If you are the proud owner of the wordpress engine, most likely you have already installed a plugin that simplifies the life of webmasters SEO optimization articles. Who has not installed the plugin All in One SEO Pack urgently do it.
Search engines need to understand what will be contained on the site to better rank it in the search results. For this purpose plugin has 3 fields:
Title — Title. That it will see the visitor you are looking for, so it is rational to include in it the key under which to write an article.
Description — Description. This meta tag is also called "snippet", it is responsible for the formation of the description of the post. If it is relevant to the query, then its search engine will show in the results under the title, if not, then it will form it from the text fragments. How to write a description, read here.
Keywords — keywords. Here it is necessary to enter the keywords under which the article is written. However the algorithms change constantly and Google has announced that it ignores this tag, but Yandex is that the silent.
As you understand the meta tags take in the issuance of not the last role. If you treat the filling of these fields responsibly, thinking through all the details, the number of clicks on the link from the search will only grow.
site Architecture. At this stage of seo optimization is to work on the type of links, the level of nesting pages, site map, file robots.txt, page loading speed and takes.
CNC. The algorithms take into account the page link address when ranking. It is useful to include a keyword in the link, but keep the link readable.
http://sexyerotikshop.com/pheromones/mugskie-duhi-s-feromonami/parfyumernaya-voda-marki-natural-instinct-mug-fire-lover-100-ml-mugskie-duhi-s-feromonami-parfyum-prestig.html — optimized link
http://sexyerotikshop.com/product_id=1508/ — unoptimized link
Install the plugin RusToLat, which will automatically generate understandable URLs (URL) to the person. Looking at the link you can see what the structure of nesting pages in the online store.
Main page — Category — Product
This indicates that the deepest level of page nesting is the third, that is, the product is in 3 clicks from the main page. This is done using the settings of permanent links in the WordPress admin panel.
Site indexing should be configured first. To do this, it is necessary to collect all the articles in one place, for example in a sitemap file.xml, which is generated automatically using the Google XML Sitemaps plugin.
Now if you write a new article, a link to it will appear in the sitemap file.xml, when the search engine robot once again analyzes this file on your site, it will find a new link to go to her article and add it to the index.
To limit some of the content in the output, be sure to create and fill in the root directory of the robots file.txt.
download Speed. The final stage is a number of works on acceleration of loading of pages of the site. Agree, no matter how well the site was not optimized seo, but if the client has to wait a long time to load each page with the product, all of the above will not make sense.
External optimization of site pages
External optimization is to get third-party links (from other sites) to the promoted or main page of the site.
Of course it is Better to use only internal optimization for website promotion, but in some cases you should not forget about external promotion.