Compiling the semantic core of the site, a simple task?
The Semantic core of the site is a sequence of search queries that will advance the web project on the Internet.
But, this list of words should not be taken "from the ceiling", and it is made up of a list of key phrases that correspond to the meaning and content of the promoted site. Semantic means logical, semantic, thematic.
Semantic core should be in the first place and it should be created at the stage of site design, otherwise, to promote a web resource will be much more difficult.
If the semantic kernel is composed incorrectly, it can be corrected by changing or removing the wrong words.
what is the right way prepared the semantic core? What search queries will be considered as target?
When starting to form keywords for the site as a whole, or for each page separately, imagine yourself in the user's place. Think about what you would be looking for if you entered your question into the search form? What information did you expect to see?the
why you need semantic core of the site
it is Important to understand the nature of the request of the person who wants to find the information he needs.
If you promote the core of requests to which the site owner will not be able to give a response, visitors to the site, without seeing the expected information, users will be disappointed and immediately leave this resource, and will no longer want to visit it again. At the same time, the rate of refusals to view the site will increase, and accordingly behavioral factors will deteriorate, which largely affect the ranking of sites in the search engine, while this process occurs automatically.
Thus, sites with poor behavioral factors, sooner or later, will fall in the issuance and in their place, search engines will put forward other resources, which, quite possibly, will be necessary for the user of the network information.
Before you create keywords, you must learn how to analyze them correctly.
the First thing to pay attention to when analyzing keywords is their frequency.
Conditionally, the request frequency can be divided into:
- RF – high frequency;
- midrange – medium frequency;
keywords are related To a particular group by the number of search queries made by people per month. Moreover, in different subjects, chapels, distinguishing key phrases into groups: LF, MF and HF, may differ in more or less.
On how to find out the frequency of the search query, we'll talk below when we start creating the semantic core of your site.
the Second important parameter you should pay attention to when choosing the query engine is the competition of search queries.
- VC – highly competitive;
- SK – medium competitive;
- NC – low competitive.
When making a selection of key search queries for the semantic core of your site, consider not only the frequency, but also the competition, indicating whether you can get to the first page of the results.
Query contention is not as easy to determine as frequency. Highly competitive are those keywords for which many sites tend to get into the TOP. Therefore, to get to the first page of the issue is not always easy, and sometimes impossible.
it is Better to include in the semantic core of your site low competitive and medium competitive phrases and have traffic from them than highly competitive and not have it at all.
However, highly competitive requests can be both low-frequency and high-frequency.
In some cases, low-frequency (LF), the query may be highly competitive (VC)? – In that case, if it is a commercial (selling) request, which are targeted visitors. That they are trying to get out of the search results, many online stores, organizations, individuals selling goods or offering services.
the Third thing to consider when compiling the semantic query kernel is the types of keywords.
Conditionally, keywords are divided into:
- Not selling.
The first include: "rental housing" and "TV on credit", the second: "download Soft", "free coursework".
The first phrases are clear: the people who entered them in the search are interested in renting and buying on credit, most likely they want to buy what they are looking for.
the Second group of keywords is not selling. The user, with search queries "download" and "free", looking for something that does not need to pay money in principle.
Also, you may come across other search query formulations:
let us Consider them briefly, so that there is no understatement.
Information – these are requests that need an answer to a question, and it does not matter where it is. Such a request may be "years of Stalin's life."
Navigational point to a certain place: "Bank official website" or "constitutional court of the Russian Federation address".
Transactional say that the user is going to do something: "buy a refrigerator", "brick retail".
Like previous query types, keywords can be divided into:
- not targeted.
Targeted searches correspond to the information and purpose of your website.
Not targeted – those to which the user will not find an answer on your site.
for Example, < a href="http://oneonlineshop.ru/" target="_blank" rel="noopener noreferrer">online store temporary tattoo not the target request will be "summary of how to do a tattoo."
How to create the correct semantic core of your site?
Starting to create a semantic kernel, at the first stage, make a primary list of words and phrases suitable for the subject and purpose of your site.
Remember and write down the names of the products, their synonyms, abbreviations, erroneous options (for example, for youtube: YouTube, YouTube, some of them people often enter in the search), the names of the components of the goods, consumer solutions, tasks and problems that your product or service solves.
Selecting keywords that will be included in the semantic core of the site, imagine yourself in the visitor's place, what search queries you could get to your web resource. Study your competitors, what queries they are promoting, what keywords are used in the contextual advertising campaign.
If possible, make a survey of several consumers on the subject of the words they would look for information on their products and services.
after Selecting the primary keywords, or as they are called "masks", transgress their expansion. This will require associated queries.
Associated queries – keywords or phrases that a user searches within a single search session. Typically, the user during the "one session" specifies the search information.
of Course, there are exceptions when phrases that are not related to each other are searched sequentially. When analyzing search queries, search engines can quite accurately filter out inappropriate keywords.
Where can I get associated queries? To do this, there are various services of keyword statistics. At Yandex, the statistics tool is called Verdstat.
For this request Verdstat showed the following keywords (the sample is made in the direction of midrange and low-frequency requests, as well as SC and NC requests):
where to buy a website, online store, better, ready, order, what, auto, cheap, quality, beautiful, mini, new, official, promotion, promotion, html, business card, cheap, inexpensive, catalog, companies, real estate, online, turnkey, portal, Russian Federation, discount, price, school, creation, create, good, template, school, electronic, legal, web, simple, easy, without intermediaries, possible, page, retail, how much it costs.
Many optimizers use different programs to compile the semantic kernel.
a Suite of free programs note parser keywords Sawaab from paid Key Collector. In fact, Sawaab – a stripped down version of Keycollector.
This is a generalized and simplified principle of keyword selection. Now you know how to create a semantic core of your site.
This article is based on where-money.com